Rabbi Issamar Ginzberg continues the story of an Atlanta injury lawyer whose roughly 1,400 short clips have drawn 1.88 billion views. He breaks down what makes a 60-second clip work, from the hook to one clear idea, and explains why every piece of content you make is a lottery ticket. He then walks through the rungs of the ladder that bring the lawyer his clients: free content, paid ads and retargeting, and Google search backed by hundreds of reviews. He ends with the audiences most people never see. Parshas Chayei Sarah 5787, in Yiddish.