A guest at my Shabbos table once asked me, "Why do all the stories happen to you?" A week later, on Purim, he had a story of his own. In this final part of our series on the lawyer whose videos have been seen by millions, we go through the five rules behind his marketing:

1. Give, give, give, not sell, sell, sell.
2. You don't need to invent content, you need to notice the content you already have.
3. Useful beats viral.
4. Be small on purpose.
5. Tell the truth, including the bad parts.
   We also look at the $1.5 million verdict a judge threw out because of one of his own videos, and what any business can learn from it. A Yiddish business class from Passport with Rabbi Issamar Ginzberg.